The Abs Company was founded in 2006 by fitness innovators, Don Brown, David Augustine, and Sean Gagnon. Their decades of experience running health clubs and developing fitness products taught them that one consistent desire amongst fitness enthusiasts was to have great ABS. Brown’s first product, the world famous Ab Roller® sold over 10 million units and generated over $1BILLION in worldwide sales.
Next came the Ab Coaster® that was a true innovation in fitness. The Ab Coaster® debuted at the IHRSA Convention in 2007 in San Francisco. The product was an instant hit and became the flagship product for The Abs Company.
The Abs Company is guided by a set on core values which are non-negotiable. They include such things as gratitude, innovation and integrity. At The Abs Company we believe that fitness changes lives and seek to live our mission every day as We Change Lives from the Core!®